OUR CULTURE
Our Culture drives the Strategy.
We are living in an era of transformation.
Insurance industry is continuously evolving, as well as our customers’ needs and dreams.
OUR PURPOSE
Our purpose, “enabling people to shape a safer and more sustainable future by caring for their lives and dreams”, is the reason why we exist and it inspires and motivates us. We touch the lives of millions of people around the world every day, and we have always driven our efforts with the intention to improve people’s lives. In an increasingly complex world, our ability to care and help people by offering innovative, personalized solutions will enable them to take decisions and shape a safer future for themselves, their loved ones, their business, their communities.
OUR AMBITION
We have a sizeable, untapped opportunity to deepen the relationships we have with our 57million Generali customers worldwide. To leverage it, we need to shift more and more from a Product Seller to an Integrated Solutions Provider. We should embed Simplicity & Innovation with Empathy & Care across the entire customer journey at all touchpoints and channels. This requires building relationship with our customers, creating tailored propositions consistently delivering a delighting experience and becoming even more proactive in our interactions. As a result, clients will switch from ‘I need insurance’ to ‘I want insurance’.
Each of us has an active role in delivering the Lifetime partner promise.
It requires a change in the way we work, individually and cross-functionally together.
Our Generali Values describe what is important for us and we stick to them, no matter what.
To clarify what the Lifetime partner transformation means concretely in our everyday life and how we need to change, a simple set of 4 behaviours have been co-created with hundreds of colleagues in the past year.
Our behaviours describe how we all want to do things and complete our tasks every day, they are our way of doing that makes us different from the rest. They are our commitment, as a community and as individuals.
Living these behaviours every day in everything we do, no matter which is our organizational level or position, is key to shape our future as Lifetime partner to our customers and to build the best place to work in our industry. They are the way we want to measure how we achieve results.