Beliefs & Values

OUR CULTURE

Our Culture drives the Strategy. We are living in an era of transformation. Insurance industry is continuously evolving, as well as our customers’ needs and dreams.

OUR PURPOSE

Our purpose, “enabling people to shape a safer and more sustainable future by caring for their lives and dreams”, is the reason why we exist and it inspires and motivates us. We touch the lives of millions of people around the world every day, and we have always driven our efforts with the intention to improve people’s lives. In an increasingly complex world, our ability to care and help people by offering innovative, personalized solutions will enable them to take decisions and shape a safer future for themselves, their loved ones, their business, their communities.

OUR AMBITION

We have a sizeable, untapped opportunity to deepen the relationships we have with our 57million Generali customers worldwide. To leverage it, we need to shift more and more from a Product Seller to an Integrated Solutions Provider. We should embed Simplicity & Innovation with Empathy & Care across the entire customer journey at all touchpoints and channels. This requires building relationship with our customers, creating tailored propositions consistently delivering a delighting experience and becoming even more proactive in our interactions. As a result, clients will switch from ‘I need insurance’ to ‘I want insurance’. Each of us has an active role in delivering the Lifetime partner promise. It requires a change in the way we work, individually and cross-functionally together.

THE WAY WE WORK: VALUES AND BEHAVIOURS

Our Generali Values describe what is important for us and we stick to them, no matter what.

Deliver on the promise

We tie a long-term contract of mutual trust with our people, clients and stakeholders; all of our work is about improving the lives of our clients. We commit with discipline and integrity to bringing this promise to life and making an impact within a long lasting relationship.

Value our people

We value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our company’s long term future.

Live the community

We are proud to belong to a global Group with strong, sustainable and long lasting relationships in every market in which we operate. Our markets are our homes

Be open

We are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.

OUR BEHAVIOURS

To clarify what the Lifetime partner transformation means concretely in our everyday life and how we need to change, a simple set of 4 behaviours have been co-created with hundreds of colleagues in the past year.

Our behaviours describe how we all want to do things and complete our tasks every day, they are our way of doing that makes us different from the rest. They are our commitment, as a community and as individuals.

Living these behaviours every day in everything we do, no matter which is our organizational level or position, is key to shape our future as Lifetime partner to our customers and to build the best place to work in our industry. They are the way we want to measure how we achieve results.

OWNERSHIP: act with proactivity and passion for excellent performance

We have the passion and courage of the lion. We are proactive, take responsibility and dare to be different. We are empowered people who make an impact and achieve excellent results, ensuring individual and Group growth.

SIMPLIFICATION: make things simple, adapt quickly and take smart decisions

We take decisions making things simpler, smarter and faster. We are able to quickly adapt to changes and we find solutions with flexibility.

HUMAN TOUCH: partner with others, showing empathy and team spirit

We recognise each person is different. We care about what matters to people and we work in a spirit of empathy, trust, dialogue and mutual respect, bringing a human touch to everything we do.

INNOVATION: embrace differences to make innovation happen

We are an open network of diverse and inclusive individuals, who welcome new ideas. Every day, we share knowledge, think creatively, and innovate to make a better world in the long term.
Towards Becoming a Lifetime Partner to our Agents and Customers

Lifetime Partner Behaviours are for all of us, people managers have also the responsibility to promote them and make them live through the GEM Principles.